Lectures from Casual Connect USA 2017



LIVEOPS CONNECT SCHEDULE
MONDAY 31 JULY 2017.

 all speakers 

EMCEES | MONDAY 31st July 2017
WELCOME | MOTIF HOTEL | LIVEOPS CONNECT

LiveOps Workshop Kickoff


James Gwertzman, CEO, PlayFab
 speaker details   add session2017-07-31 10:00:002017-07-31 16:55:00America/Los_AngelesLiveOps Workshop Kickoff | Casual Connect SessionJames Gwertzman, CEO, PlayFab — Welcome message and introduction to the day. Review goals of the workshop, introduce the various speakers. Review why LiveOps is so important for games. —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH TIMEZONE (GMT -07:00) Pacific Daylight Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.MOTIF HOTEL | MOTIF HOTEL, SeattleCasual Connectscheduling@casualgamesassociation.org

Welcome message and introduction to the day. Review goals of the workshop, introduce the various speakers. Review why LiveOps is so important for games.
10:15AM | MONDAY 31st July 2017
10:15 | MOTIF HOTEL | LIVEOPS CONNECT

LiveOps 101


Andrew Munden, Live Operations Director, Space Ape Games
 speaker details   add session2017-07-31 10:15:002017-07-31 10:55:00America/Los_AngelesLiveOps 101 | Casual Connect SessionAndrew Munden, Live Operations Director, Space Ape Games — An introduction to how Space Ape Games runs Live Operations. This lecture will cover a variety of topics from pricing to event schedules. This is an ideal starting point for anyone new to Live Operations or who simply wants to sanity check their own processes against another's. —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH TIMEZONE (GMT -07:00) Pacific Daylight Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.MOTIF HOTEL | MOTIF HOTEL, SeattleCasual Connectscheduling@casualgamesassociation.org

An introduction to how Space Ape Games runs Live Operations. This lecture will cover a variety of topics from pricing to event schedules. This is an ideal starting point for anyone new to Live Operations or who simply wants to sanity check their own processes against another's.
11:00AM | MONDAY 31st July 2017
11:00 | MOTIF HOTEL | LIVEOPS CONNECT

2 Years of Lessons Learned Running Live Events in DomiNations


Josh Kermond, Executive Producer, Big Huge Games
 speaker details   add session2017-07-31 11:00:002017-07-31 11:25:00America/Los_Angeles2 Years of Lessons Learned Running Live Events in DomiNations | Casual Connect SessionJosh Kermond, Executive Producer, Big Huge Games — Dig into two years of DomiNations live event data, results, and tools. Learn what worked and what failed in running liveops on a historical combat city builder with over 30 million installs and $100 million in revenue. —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH TIMEZONE (GMT -07:00) Pacific Daylight Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.MOTIF HOTEL | MOTIF HOTEL, SeattleCasual Connectscheduling@casualgamesassociation.org

Dig into two years of DomiNations live event data, results, and tools. Learn what worked and what failed in running liveops on a historical combat city builder with over 30 million installs and $100 million in revenue.
11:30AM | MONDAY 31st July 2017
11:30 | MOTIF HOTEL | LIVEOPS CONNECT

Maximizing Your Uptime Through Relentless Improvements Over Time


Lance Stites, Sr. Producer Live Service, Riot Games
 speaker details   add session2017-07-31 11:30:002017-07-31 11:55:00America/Los_AngelesMaximizing Your Uptime Through Relentless Improvements Over Time | Casual Connect SessionLance Stites, Sr. Producer Live Service, Riot Games — Players suffer when service is interrupted, but it can be minimized and even mitigated if you know about it before your players do. Learn how Riot Games has maximized their uptime over the years by relentlessly improving their ToT (Trend over Time), and how you can apply these lessons even at a small studio. Topics include monitoring/alerting, triaging, dev ownership, and setting up an effective Network Operations Center (NOC) and Live Production team. —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH TIMEZONE (GMT -07:00) Pacific Daylight Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.MOTIF HOTEL | MOTIF HOTEL, SeattleCasual Connectscheduling@casualgamesassociation.org

Players suffer when service is interrupted, but it can be minimized and even mitigated if you know about it before your players do. Learn how Riot Games has maximized their uptime over the years by relentlessly improving their ToT (Trend over Time), and how you can apply these lessons even at a small studio. Topics include monitoring/alerting, triaging, dev ownership, and setting up an effective Network Operations Center (NOC) and Live Production team.
12:00 NOON | MONDAY 31st July 2017
12:00 | MOTIF HOTEL | SPECIAL EVENTS

LUNCH BREAK


Sponsored by Gamesauce


12:30PM | MONDAY 31st July 2017
12:30 | MOTIF HOTEL | LIVEOPS CONNECT



Joel Horwitz, Vice President, Digital Business Group, IBM
 speaker details   add session2017-07-31 13:00:002017-07-31 13:25:00America/Los_Angeles | Casual Connect SessionJoel Horwitz, Vice President, Digital Business Group, IBM — —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH TIMEZONE (GMT -07:00) Pacific Daylight Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.MOTIF HOTEL | MOTIF HOTEL, SeattleCasual Connectscheduling@casualgamesassociation.org

1:00PM | MONDAY 31st July 2017
13:00 | MOTIF HOTEL | LIVEOPS CONNECT

Listen, Test, Build


Lance Priebe, CEO & Creative Guy, Hyper Hippo Games
 speaker details   add session2017-07-31 13:00:002017-07-31 13:25:00America/Los_AngelesListen, Test, Build | Casual Connect SessionLance Priebe, CEO and Creative Guy, Hyper Hippo Games — A collection of short stories, thoughts and lessons from creating Club Penguin to AdVenture Capitalist. Learning to build with your audience. —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH TIMEZONE (GMT -07:00) Pacific Daylight Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.MOTIF HOTEL | MOTIF HOTEL, SeattleCasual Connectscheduling@casualgamesassociation.org

A collection of short stories, thoughts and lessons from creating Club Penguin to AdVenture Capitalist. Learning to build with your audience.
1:30PM | MONDAY 31st July 2017
13:30 | MOTIF HOTEL | LIVEOPS CONNECT

Your Game Just Went Live. Now What?


Jay Minn, Executive Producer, Wargaming.net
 speaker details   add session2017-07-31 13:30:002017-07-31 13:55:00America/Los_AngelesYour Game Just Went Live. Now What? | Casual Connect SessionJay Minn, Executive Producer, Wargaming.net — Once games go live, the real work begins. In this talk, Jay Minn will share lesssons learned over a decade of operating free-to-play massively-multiplayer games. These include how to design and run live events, the perils of a bad patch, the importance of data driven planning, challenges testing and launching new updates, and the importance of good platform tools to help with all of the above. —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH TIMEZONE (GMT -07:00) Pacific Daylight Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.MOTIF HOTEL | MOTIF HOTEL, SeattleCasual Connectscheduling@casualgamesassociation.org

Once games go live, the real work begins. In this talk, Jay Minn will share lesssons learned over a decade of operating free-to-play massively-multiplayer games. These include how to design and run live events, the perils of a bad patch, the importance of data driven planning, challenges testing and launching new updates, and the importance of good platform tools to help with all of the above.
2:00PM | MONDAY 31st July 2017
14:00 | MOTIF HOTEL | LIVEOPS CONNECT

Ads Count, So Count Your Ads


Tammy Levy, VP of Publishing, Kongregate
 speaker details   add session2017-07-31 14:00:002017-07-31 14:25:00America/Los_AngelesAds Count, So Count Your Ads | Casual Connect SessionTammy Levy, VP of Publishing, Kongregate — Through Kongregate's findings from effective in-game advertising, we’ll cover how to: track and optimize performance; engage as many players as possible; and give rewards that matter. Case studies from Kongregate games will exemplify good and bad ad implementations. Learn how in-game ads can boost your revenue stream. —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH TIMEZONE (GMT -07:00) Pacific Daylight Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.MOTIF HOTEL | MOTIF HOTEL, SeattleCasual Connectscheduling@casualgamesassociation.org

Through Kongregate's findings from effective in-game advertising, we’ll cover how to: track and optimize performance; engage as many players as possible; and give rewards that matter. Case studies from Kongregate games will exemplify good and bad ad implementations. Learn how in-game ads can boost your revenue stream.
2:30PM | MONDAY 31st July 2017
14:30 | MOTIF HOTEL | LIVEOPS CONNECT

Case Study: Introducing LiveOps and F2P to Traditional Game Mechanics in Roller Coaster Tycoon Touch


Sylvain Constantin, Executive Producer, Nvizzio
 speaker details   add session2017-07-31 14:30:002017-07-31 14:55:00America/Los_AngelesCase Study: Introducing LiveOps and F2P to Traditional Game Mechanics in Roller Coaster Tycoon Touch | Casual Connect SessionSylvain Constantin, Executive Producer, Nvizzio — RollerCoaster Tycoon is a classic, beloved PC brand. It’s a premium game, based on a deep simulation and very long play sessions. We’ll show how we adapted it for mobile as a free to play, lighter simulation, that can be played in very short sessions, without sacrificing depth and very long term interest. And we’ll explain what it takes to launch, maintain and evolve the product to keep it successful. —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH TIMEZONE (GMT -07:00) Pacific Daylight Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.MOTIF HOTEL | MOTIF HOTEL, SeattleCasual Connectscheduling@casualgamesassociation.org

RollerCoaster Tycoon is a classic, beloved PC brand. It’s a premium game, based on a deep simulation and very long play sessions. We’ll show how we adapted it for mobile as a free to play, lighter simulation, that can be played in very short sessions, without sacrificing depth and very long term interest. And we’ll explain what it takes to launch, maintain and evolve the product to keep it successful.
3:00PM | MONDAY 31st July 2017
15:00 | MOTIF HOTEL | SPECIAL EVENTS

COFFEE BREAK


Sponsored by Gamesauce


3:30PM | MONDAY 31st July 2017
15:30 | MOTIF HOTEL | LIVEOPS CONNECT

Secrets to Optimizing Your Live Ops


Scott Humphries, Head of Product Development, Amber
 speaker details   add session2017-07-31 15:30:002017-07-31 15:55:00America/Los_AngelesSecrets to Optimizing Your Live Ops | Casual Connect SessionScott Humphries, Head of Product Development, Amber — In this talk, Scott Humphries, Head of Product Development at Amber Studios, will unveil methodologies for optimizing your game through Live Ops. The discussion will use case studies from their Live Ops Playbook to highlight important processes like limited time events, game balancing and monetization strategy. Attendees will walk away with a set of ideas to help catapult their free-to-play games to the next level. —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH TIMEZONE (GMT -07:00) Pacific Daylight Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.MOTIF HOTEL | MOTIF HOTEL, SeattleCasual Connectscheduling@casualgamesassociation.org

In this talk, Scott Humphries, Head of Product Development at Amber Studios, will unveil methodologies for optimizing your game through Live Ops. The discussion will use case studies from their Live Ops Playbook to highlight important processes like limited time events, game balancing and monetization strategy. Attendees will walk away with a set of ideas to help catapult their free-to-play games to the next level.
4:00PM | MONDAY 31st July 2017
16:00 | MOTIF HOTEL | LIVEOPS CONNECT

Managing Your VIPs


Christina Dunbar, Head of Talent Strategy, Scopely
 speaker details   add session2017-07-31 16:00:002017-07-31 16:25:00America/Los_AngelesManaging Your VIPs | Casual Connect SessionChristina Dunbar, Head of Talent Strategy, Scopely — Free-to-play games make a disproportionate amount of revenue from a relatively small number of players. Catering to the needs of these "whales" can have an outsized impact on the performance of your game. Learn from Christina Dunbar's previous experience in the casino industry on how to form special relationships with these players, and the opportunities and pitfalls that await. —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH TIMEZONE (GMT -07:00) Pacific Daylight Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.MOTIF HOTEL | MOTIF HOTEL, SeattleCasual Connectscheduling@casualgamesassociation.org

Free-to-play games make a disproportionate amount of revenue from a relatively small number of players. Catering to the needs of these "whales" can have an outsized impact on the performance of your game. Learn from Christina Dunbar's previous experience in the casino industry on how to form special relationships with these players, and the opportunities and pitfalls that await.
4:30PM | MONDAY 31st July 2017
16:30 | MOTIF HOTEL | LIVEOPS CONNECT

Develop Your Game's Community and Build Better Games


Lou Fasulo, GM & Studio Head at Z2, King
 speaker details   add session2017-07-31 16:30:002017-07-31 16:55:00America/Los_AngelesDevelop Your Game's Community and Build Better Games | Casual Connect SessionLou Fasulo, GM and Studio Head at Z2, King — When planning the LiveOps strategy for your game, one area that's often overlooked is community. Having a passionate and engaged community can have a huge impact on your game's ultimate longevity. So how can you design your game and your LiveOps plan to encourage such a community? Lou Fasulo, VP at King.com and former CEO of Z2, will share his experience building community in such hits as Battle Nations and Paradise Bay. —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH TIMEZONE (GMT -07:00) Pacific Daylight Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.MOTIF HOTEL | MOTIF HOTEL, SeattleCasual Connectscheduling@casualgamesassociation.org

When planning the LiveOps strategy for your game, one area that's often overlooked is community. Having a passionate and engaged community can have a huge impact on your game's ultimate longevity. So how can you design your game and your LiveOps plan to encourage such a community? Lou Fasulo, VP at King.com and former CEO of Z2, will share his experience building community in such hits as Battle Nations and Paradise Bay.
5:00PM | MONDAY 31st July 2017
17:00 | MOTIF HOTEL | LIVEOPS CONNECT

From Vanity Metrics to Actionable Data: Setting up an Effective Data Pipeline for LiveOps


James Gwertzman, CEO, PlayFab
 speaker details   add session2017-07-31 17:00:002017-07-31 17:25:00America/Los_AngelesFrom Vanity Metrics to Actionable Data: Setting up an Effective Data Pipeline for LiveOps | Casual Connect SessionJames Gwertzman, CEO, PlayFab — Data is the lifeblood of a live game. So why do so many studios never move past vanity metrics? Learn what a world class data pipeline looks like, from real-time reporting to a fully-featured data warehouse, and learn how to make your data actionable. —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH TIMEZONE (GMT -07:00) Pacific Daylight Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.MOTIF HOTEL | MOTIF HOTEL, SeattleCasual Connectscheduling@casualgamesassociation.org

Data is the lifeblood of a live game. So why do so many studios never move past vanity metrics? Learn what a world class data pipeline looks like, from real-time reporting to a fully-featured data warehouse, and learn how to make your data actionable.