EMCEES | MONDAY 31st July 2017
WELCOME | MOTIF HOTEL | LIVEOPS CONNECT
LiveOps Workshop Kickoff
James Gwertzman, CEO, PlayFab Welcome message and introduction to the day. Review goals of the workshop, introduce the various speakers. Review why LiveOps is so important for games.
10:15AM | MONDAY 31st July 2017
10:15 | MOTIF HOTEL | LIVEOPS CONNECT
Andrew Munden, Live Operations Director, Space Ape Games An introduction to how Space Ape Games runs Live Operations. This lecture will cover a variety of topics from pricing to event schedules. This is an ideal starting point for anyone new to Live Operations or who simply wants to sanity check their own processes against another's.
11:00AM | MONDAY 31st July 2017
11:00 | MOTIF HOTEL | LIVEOPS CONNECT
2 Years of Lessons Learned Running Live Events in DomiNations
Josh Kermond, Executive Producer, Big Huge Games Dig into two years of DomiNations live event data, results, and tools. Learn what worked and what failed in running liveops on a historical combat city builder with over 30 million installs and $100 million in revenue.
11:30AM | MONDAY 31st July 2017
11:30 | MOTIF HOTEL | LIVEOPS CONNECT
Maximizing Your Uptime Through Relentless Improvements Over Time
Lance Stites, Sr. Producer Live Service, Riot Games Players suffer when service is interrupted, but it can be minimized and even mitigated if you know about it before your players do. Learn how Riot Games has maximized their uptime over the years by relentlessly improving their ToT (Trend over Time), and how you can apply these lessons even at a small studio. Topics include monitoring/alerting, triaging, dev ownership, and setting up an effective Network Operations Center (NOC) and Live Production team.
12:00 NOON | MONDAY 31st July 2017
12:00 | MOTIF HOTEL | SPECIAL EVENTS
Sponsored by Gamesauce
12:30PM | MONDAY 31st July 2017
12:30 | MOTIF HOTEL | LIVEOPS CONNECT
Joel Horwitz, Vice President, Digital Business Group, IBM
1:00PM | MONDAY 31st July 2017
13:00 | MOTIF HOTEL | LIVEOPS CONNECT
Listen, Test, Build
Lance Priebe, CEO & Creative Guy, Hyper Hippo Games A collection of short stories, thoughts and lessons from creating Club Penguin to AdVenture Capitalist. Learning to build with your audience.
1:30PM | MONDAY 31st July 2017
13:30 | MOTIF HOTEL | LIVEOPS CONNECT
Your Game Just Went Live. Now What?
Jay Minn, Executive Producer, Wargaming.net Once games go live, the real work begins. In this talk, Jay Minn will share lesssons learned over a decade of operating free-to-play massively-multiplayer games. These include how to design and run live events, the perils of a bad patch, the importance of data driven planning, challenges testing and launching new updates, and the importance of good platform tools to help with all of the above.
2:00PM | MONDAY 31st July 2017
14:00 | MOTIF HOTEL | LIVEOPS CONNECT
Ads Count, So Count Your Ads
Tammy Levy, VP of Publishing, Kongregate Through Kongregate's findings from effective in-game advertising, we’ll cover how to: track and optimize performance; engage as many players as possible; and give rewards that matter. Case studies from Kongregate games will exemplify good and bad ad implementations. Learn how in-game ads can boost your revenue stream.
2:30PM | MONDAY 31st July 2017
14:30 | MOTIF HOTEL | LIVEOPS CONNECT
Case Study: Introducing LiveOps and F2P to Traditional Game Mechanics in Roller Coaster Tycoon Touch
Sylvain Constantin, Executive Producer, Nvizzio RollerCoaster Tycoon is a classic, beloved PC brand. It’s a premium game, based on a deep simulation and very long play sessions. We’ll show how we adapted it for mobile as a free to play, lighter simulation, that can be played in very short sessions, without sacrificing depth and very long term interest. And we’ll explain what it takes to launch, maintain and evolve the product to keep it successful.
3:00PM | MONDAY 31st July 2017
15:00 | MOTIF HOTEL | SPECIAL EVENTS
Sponsored by Gamesauce
3:30PM | MONDAY 31st July 2017
15:30 | MOTIF HOTEL | LIVEOPS CONNECT
Secrets to Optimizing Your Live Ops
Scott Humphries, Head of Product Development, Amber In this talk, Scott Humphries, Head of Product Development at Amber Studios, will unveil methodologies for optimizing your game through Live Ops. The discussion will use case studies from their Live Ops Playbook to highlight important processes like limited time events, game balancing and monetization strategy. Attendees will walk away with a set of ideas to help catapult their free-to-play games to the next level.
4:00PM | MONDAY 31st July 2017
16:00 | MOTIF HOTEL | LIVEOPS CONNECT
Managing Your VIPs
Christina Dunbar, Head of Talent Strategy, Scopely Free-to-play games make a disproportionate amount of revenue from a relatively small number of players. Catering to the needs of these "whales" can have an outsized impact on the performance of your game. Learn from Christina Dunbar's previous experience in the casino industry on how to form special relationships with these players, and the opportunities and pitfalls that await.
4:30PM | MONDAY 31st July 2017
16:30 | MOTIF HOTEL | LIVEOPS CONNECT
Develop Your Game's Community and Build Better Games
Lou Fasulo, GM & Studio Head at Z2, King When planning the LiveOps strategy for your game, one area that's often overlooked is community. Having a passionate and engaged community can have a huge impact on your game's ultimate longevity. So how can you design your game and your LiveOps plan to encourage such a community? Lou Fasulo, VP at King.com and former CEO of Z2, will share his experience building community in such hits as Battle Nations and Paradise Bay.
5:00PM | MONDAY 31st July 2017
17:00 | MOTIF HOTEL | LIVEOPS CONNECT
From Vanity Metrics to Actionable Data: Setting up an Effective Data Pipeline for LiveOps
James Gwertzman, CEO, PlayFab Data is the lifeblood of a live game. So why do so many studios never move past vanity metrics? Learn what a world class data pipeline looks like, from real-time reporting to a fully-featured data warehouse, and learn how to make your data actionable.